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Split Page Testing: CRO and UTM at Work

UTM is a format, introduced by Google Analytics, that can track unique URLs that a company creates when consumers use them to see how customers behave. Less commonly referred to by its full name, Urchin Tracking Module, it can be utilized in many ways and definitely works well with CRO. CRO,...

UTM is a format, introduced by...

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6 Tips for Writing Creative Content for Your Website

In an ever-changing digital world, maintaining eye contact with your consumer audience grows more difficult the more that society evolves. Technology is constantly improving, social media is more popular than face-to-face interactions, and visual components are extremely important to keep your conversations intriguing.  Brands have had to up their game when...

In an ever-changing digital wo...

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