Most businesses, when considering a new expense, tend to be reasonably cautious about spending money. They don't want to throw their expenses to the wolves without knowing if it has a profitable outcome. What should you consider when you're looking to increase your marketing outreach or business growth? What are...
Most businesses, when consider...
Read More
With the current state of the world, it's reasonably worrisome to think that things look bleak. With entire communities, countries, states, and other denominations of population shutting down to contain COVID-19, you can't help but be concerned for the future. The future of your business is in a hanging balance,...
With the current state of the ...
Read More
Race one of the GNCC eMTB Series, sponsored by Specialized, took place in Washington, GA this past weekend. Impakt Results' team, consisting of Luke Nesler, Colin Dierman, Adam Mayhew, and Cooper Kuneff, competed in their divisions. They all performed well against the tough terrain and sharp corners. Colin Dierman competed in...
Race one of the GNCC eMTB Seri...
Read More
UTM is a format, introduced by Google Analytics, that can track unique URLs that a company creates when consumers use them to see how customers behave. Less commonly referred to by its full name, Urchin Tracking Module, it can be utilized in many ways and definitely works well with CRO. CRO,...
UTM is a format, introduced by...
Read More
Email marketing is typically a necessity when running an e-commerce business. If people are making purchases, they need an email confirmation of their order or they need a promotional email to remind them to buy things. Email Marketing and You The world of email marketing, however, doesn't come as easy as typing...
Email marketing is typically a...
Read More
Conversion Rate Optimization (CRO) is the process of raising the percentage of visitors that take a given action. The action is most commonly measured by purchases, but leads and user engagement can be used as well. Our clients want people to become buyers, and they have to figure out what...
Conversion Rate Optimization (...
Read More
Why a Motocross Marketing Podcast? The Moto Marketing Podcast is a podcast designed for the moto movers and shakers, industry spearheads, and the motocross athletes. Hosts Luke Nesler, CEO of Impakt Media, and George Cicci, Chief Marketing Officer at Impakt Media, look to educate the moto community on the digital marketing landscape...
Why a Motocross Marketing Podc...
Read More