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What Should You Know When Considering Your Ad Spend?

Most businesses, when considering a new expense, tend to be reasonably cautious about spending money. They don't want to throw their expenses to the wolves without knowing if it has a profitable outcome. What should you consider when you're looking to increase your marketing outreach or business growth? What are...

Most businesses, when consider...

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Split Page Testing: CRO and UTM at Work

UTM is a format, introduced by Google Analytics, that can track unique URLs that a company creates when consumers use them to see how customers behave. Less commonly referred to by its full name, Urchin Tracking Module, it can be utilized in many ways and definitely works well with CRO. CRO,...

UTM is a format, introduced by...

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