Emojis transformed our ad copy✏️
When I began digital advertising, I focused on learning about all the targeting and placement strategies as well as messaging for ad copy. It was useful information, but I was missing a necessary element to my ad copy, emojis. 😎 Emojis seemed irrelevant to my messaging because it seemed childish 👶 or too silly 🤪 to keep consistent branding. Here’s the thing, it’s not about what I want, it’s about what works in the market. The market clearly wants emojis. This makes sense because research has shown we engage more frequently with ads with visual elements. We also love to feel a personal connection to the brand and emojis make that happen.
When first learning about emojis in ad copy, I found a blog post by LeadsBridge that shows a great overview of emojis, how they work, and how they can increase the effectiveness of Facebook lead ads. While there are many great takeaways from this post, the most important thing I learned from this blog was that emojis make brands seem more human and add personality to the messaging. This blog also introduced me to my favorite tool for putting emojis in Facebook ad copy, Emojipedia. 📚
Emojipedia is bookmarked on my work computer and my personal computer. It is a great resource for quickly accessing emojis from desktop 🖥️ or laptop 💻. It allows you to view the emoji as it appears across all platforms including Facebook, iOS and more. The interface makes it easy to search 🔍 for emojis based on topic or intended impact for the audience. It also allows you to browse through the different categories of emojis if you aren’t sure exactly what will work best with your messaging. 💬
As for effective strategy 📈, Hubspot released a blog post this year about the most effective emojis. This blog caught my attention because the lists are supported by data. According to Hubspot the most popular emojis are 👉, 👇, and 😉. No surprise there as these emojis have become staples in digital advertising copy and organic posting.
The other lists in the blog are emojis most likely to increase engagement and most likely to increase the click-through-rate (CTR). The emojis in the other lists weren’t as regularly used which showed me CTR and engagement are increased by the emoji’s relevance to the content within the ad and the ad copy. Emojis should not be treated only as a visual attention grabber. They are most effective when they actively contribute information or tone to the message.🎯
The final blog post I found to aid my strategy was from SEMRush. This post focussed on showing ways to incorporate emojis in different aspects of your digital marketing mix from email marketing 📧 to social media #️⃣ to push alerts ⚠️. This is a longer read but it is definitely worth your time for improving your emoji strategy! The strategies learned from the articles in this blog are used by the entire Impakt Media Team to improve our ad copy.
I hope this posts give you the resources you need to increase your engagement and click-through-rates with emojis! 😁 Comment below if you have questions, strategies, or ideas about emojis or ad copy. 👇