3 Web Design Mistakes Local Business Make Constantly
Bland Font Choices
I get it. Everyone is not a designer at heart, but nearly every website in the Morgantown, Fairmont, Bridgeport, and Clarksburg area use the blandest web fonts. You would be surprised what a font change can do for the usability and feel of a website. While we are on the topic of fonts, please stop making your web pages with tiny font. The local newspaper from my hometown has pages with 12pt font. Even as a young person I have to squint my eyes to read it on some screens. What is this a font for ants?
No Local Keywords
If you represent a business that is owned and operated in Morgantown West Virginia, why is “Morgantown” not represented on your home page? You would be surprised how much traffic is generated by rewording the phrase from “I am a realtor that represents the buyer’s needs first” to “I am a realtor in Morgantown WV that represents the buyer’s needs first” and adding some meta tags to go along with that. People making queries on Google assume that whomever ranks #1 for a specific phrase is the best business for that phrase. To non-tech people, my boss Luke likes to describe it as “Digital Yellowpages” and I think that is a pretty good description of the mentality you should have when ranking locally.
On an off note, you should research which things people are searching. For example, in some industries customers will search “north central wv” instead of “morgantown wv” and you should be ranking for the highest traffic version of that phrase. A suitable keyword for a local dentist may be different from a local realtor or physical therapy company etc. We use a paid SEM Rush account to do our industry research, but Google provides a free tool for that research. We will discuss this in more detail in a future post. If you want more ideas and suggestions about how to create great content for your website, check out this post.
I am going to keep saying this until businesses stop doing it. Websites. Should. Work. Well. On. A. Cell. Phone. If you visit your website on a phone and you have to two finger zoom to view the content, you should treat that as an absolute emergency. It has been nearly 10 years since the standard shifted, and in most cases it accounts for more than 50% of your web traffic! Pretty soon webvr will become a bigger thing, and these websites will be 2 steps behind.