6 Easy steps to upload your video to YouTube
Impakt co-founder Jeff Welsh sat down with Impakt Social Media Account Manager Cristina Dans to discuss advertising on YouTube on our IMA Podcast. YouTube is an ever expanding platform with options for bumper ads, in-stream ads, and more! This blog will show you how to post your first YouTube video! For more information about advertising and boosting organic engagement on Youtube, check out the IMA Podcast.
Step 1: Upload video
In the right upper corner of the YouTube homepage, you will see the options in the picture above. Select the camera icon to show the drop-down menu shown above. Select Upload video.
Step 2: Import Video
The next page shown will include the message above. Select the video file you wish upload and drag it onto the window to import the file. Be sure to select Public, Unlisted, Private, or Scheduled before dragging the file over. If you don’t pick the right status for your video, don’t panic. It can be updated later.
Step 3: Write Your Title, Description, and Tags
The title of your video needs to be eye-catching but still descriptive of your video. Don’t make it sound too much like click-bait. We recommend the AMI Emotional Marketing Value Headline Analyzer to check your headline and aid in your editing process. You’re first headline is never your best work.
The description of your video should say exactly what is in the video. Try to use exact terms in the description as they are used in the video if at all possible.
Tags are vital to the success of your video. Tags will allow users to find your video based on the keywords they use to search for content.
For more information about tools and tricks for creating YouTube titles, tags and descriptions, check out Cristina’s IMA lessons on YouTube Advertising.
Step 4: Select your thumbnail
YouTube automatically offers thumbnail options from clips of your video. The thumbnail of your video is important because it is the first visual element users will see when deciding whether to engage with your video. The thumbnail size is 1280×720 px. Youtube will automatically resize the images to fit within the thumbnail size as you can see in the picture above. If you don’t approve of this appearance, you can always upload a custom thumbnail.
Step 5: Advanced settings – Select your category
Under advanced settings, many of the default settings will be appropriate for your beginning videos. The main setting to check is your video category. This will help YouTube (paired with your tags from step 3) place your video in front of viewers interested in your subject matter. Ensuring you are categorized correctly will give you better chances of your video appearing under “suggested videos” for users viewing your type of content.
Step 6: Publish or Premier
Now, you’re ready to publish. You’ll select the publish or done button in the upper right corner of your screen. You can also use the new Premier function if you want to schedule your post for a later time. The premier function allows you to schedule your post while notifying your subscribers when the post event will happen. This gives your followers can all enjoy your new video together through a specific URL where you can interact with them in real time as they view your video.
Be sure your video is the status you want in the drop down menu below the Premiere option. You’ll want your video to be Public!