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Emojis transformed our ad copy✏️

When I began digital advertising, I focused on learning about all the targeting and placement strategies as well as messaging for ad copy.  It was useful information, but I was missing a necessary element to my ad copy, emojis. 😎 Emojis seemed irrelevant to my messaging because it seemed childish...

When I began digital advertisi...

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Optimize by time frame: 5 patterns to watch

  Optimization can be a tricky process, so we made you a quick infographic for reference! When focussing on optimization by timeframe in Facebook Ads Manager, we can see the progress and projection of the campaign and optimize accordingly. This is why Impakt Media compares the results of a campaign by...

  Optimization can b...

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