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The Moto Marketing Podcast: Introduction

Why a Motocross Marketing Podcast? The Moto Marketing Podcast is a podcast designed for the moto movers and shakers, industry spearheads, and the motocross athletes. Hosts Luke Nesler, CEO of Impakt Media, and George Cicci, Chief Marketing Officer at Impakt Media,  look to educate the moto community on the digital marketing landscape...

Why a Motocross Marketing Podc...

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6 Tips for Writing Creative Content for Your Website

In an ever-changing digital world, maintaining eye contact with your consumer audience grows more difficult the more that society evolves. Technology is constantly improving, social media is more popular than face-to-face interactions, and visual components are extremely important to keep your conversations intriguing.  Brands have had to up their game when...

In an ever-changing digital wo...

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Emojis transformed our ad copy✏️

When I began digital advertising, I focused on learning about all the targeting and placement strategies as well as messaging for ad copy.  It was useful information, but I was missing a necessary element to my ad copy, emojis. 😎 Emojis seemed irrelevant to my messaging because it seemed childish...

When I began digital advertisi...

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Optimize by time frame: 5 patterns to watch

  Optimization can be a tricky process, so we made you a quick infographic for reference! When focussing on optimization by timeframe in Facebook Ads Manager, we can see the progress and projection of the campaign and optimize accordingly. This is why Impakt Media compares the results of a campaign by...

  Optimization can b...

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