Morgantown Agency Executes Campaign For NBC Sports - Impakt Media Blog
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Morgantown Agency Executes Campaign For NBC Sports

Morgantown Agency Executes Campaign For NBC Sports


Morgantown, WV: Impakt Media, an international digital marketing agency, specializing in targeted social media campaigns located in Morgantown, WV, recently completed a social media campaign for NBC Sports to promote the largest e-sports event of the year, the “Universal Open Rocket League Grand Finals.”

“NBC Sports Network needed to reach a very specific audience that most traditional mediums couldn’t. This is the culmination of several months of sharing how they could use social media to reach the online gaming community,” said Impakt Media co-founder, Luke Nesler.

Impakt Media, a company comprised 90 percent of West Virginia University alumni “was the perfect fit for their (NBC Sports) goals.” added Nesler.

The 3-day campaign reached more than 40 million online gamers and e-sports fanatics and helped drive a record number of viewers for the event on the NBC Sports app and online video gaming site, Twitch.

“The social media team had to deploy multiple, rapid-fire campaigns with different targets and objectives in order to optimize as fast as possible. We were quite literally day-trading in attention. It was a 72-hour adrenaline rush.” said Impakt Media Brand Strategist, George Cicci.

Impakt’s expertise in motocross marketing made the dive into e-sports promotion an easy transition. “E-Sports are on track to grow into an $800 million dollar industry by 2019 and Impakt is ready to grow with the industry,” said Impakt Media co-founder, Jeff Welsh.

“It’s an honor and it’s exciting to be able to help such a brand as NBC Sports Network reach their goals,” said Nesler.

About Impakt Media: Impakt Media is an international digital marketing agency founded by Luke Nesler and Jeff Welsh in Morgantown, WV in 2013. Impakt specializes in increasing leads and profits for their clients through high-performing targeted digital media campaigns. Their clients go on to include Major League Baseball, MX Sports, Nissan, and more!

George Cicci

[email protected]

George Cicci is the Chief Marketing Officer at Impakt Media where he guides teams of talented marketers toward hitting KPI's for their clients. He has a Master's Degree in Integrated Marketing Communications and has been involved in digital marketing for more than 10 years. George is also an accomplished TEDx speaker on the topic of using ADHD as your superpower. ...and he's an actual real life cyborg.

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