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Impakt Media Blog - Cutting Edge Digital Marketing News
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What Should You Know When Considering Your Ad Spend?

Most businesses, when considering a new expense, tend to be reasonably cautious about spending money. They don't want to throw their expenses to the wolves without knowing if it has a profitable outcome. What should you consider when you're looking to increase your marketing outreach or business growth? What are...

Most businesses, when consider...

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Impakt Results eMTB GNCC Race Recap: Washington, GA

Race one of the GNCC eMTB Series, sponsored by Specialized, took place in Washington, GA this past weekend. Impakt Results' team, consisting of Luke Nesler, Colin Dierman, Adam Mayhew, and Cooper Kuneff, competed in their divisions. They all performed well against the tough terrain and sharp corners. Colin Dierman competed in...

Race one of the GNCC eMTB Seri...

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Split Page Testing: CRO and UTM at Work

UTM is a format, introduced by Google Analytics, that can track unique URLs that a company creates when consumers use them to see how customers behave. Less commonly referred to by its full name, Urchin Tracking Module, it can be utilized in many ways and definitely works well with CRO. CRO,...

UTM is a format, introduced by...

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How to Build Your Motocross Brand

There are many pillars to build a motocross brand. Each is important in its own right, being able to hold up your brand with a good foundation. Between great social presence, audience engagement, trend riding, and subtle promotion, you can bob and weave your way to success. Social media is a...

There are many pillars to buil...

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The Moto Marketing Podcast: Introduction

Why a Motocross Marketing Podcast? The Moto Marketing Podcast is a podcast designed for the moto movers and shakers, industry spearheads, and the motocross athletes. Hosts Luke Nesler, CEO of Impakt Media, and George Cicci, Chief Marketing Officer at Impakt Media,  look to educate the moto community on the digital marketing landscape...

Why a Motocross Marketing Podc...

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6 Tips for Writing Creative Content for Your Website

In an ever-changing digital world, maintaining eye contact with your consumer audience grows more difficult the more that society evolves. Technology is constantly improving, social media is more popular than face-to-face interactions, and visual components are extremely important to keep your conversations intriguing.  Brands have had to up their game when...

In an ever-changing digital wo...

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